July 7, 2021 – Beirut: areeba sal, one of the leading financial technology companies in the Middle East, and Mastercard have announced the launch of “ViaCard”, a new payment card that offers Lebanese citizens a convenient and secure way to pay for their purchases in US Dollars. The card can be used for international spending and online shopping across international websites.
ViaCard caters to Lebanese citizens who wish to travel for leisure, medical, educational, or business purposes, and for those who have children studying abroad. It is perfectly suited for those who wish to transact online through international websites, whether for shopping, registering in an educational course or buying entertainment applications. The card does not need to be linked to a bank account and gives users a smart and seamless way of carrying foreign currency without any restrictions on usage. Further benefits are offered through LibanPost, which include card delivery to a home address, card bill payment, and cash withdrawals at all LibanPost locations.
Speaking at the launch, Mr. Maher Mikati, CEO of areeba sal said: “In line with our vision, areeba is always working to create digital payment solutions based on innovation, technology and service excellence. We are extremely excited about our association with Mastercard to offer Lebanese citizens ViaCard - a USD currency card that has no restrictions on international spending (at POS or online), that customers can get online and of which the limit can be set against a cash collateral amount they choose themselves. In addition, customers can download the areebapay mobile app, allowing them to activate the card, view the PIN, check both the available balance and the transactional history.”
“Adding to the range of convenient payment solutions, we are pleased to be working with LibanPost to offer ViaCard customers suitable services such as card delivery, card payment and cash withdrawal from all its branches. We are continually evaluating the changing needs of Lebanese people and striving to provide them with this kind of relevant and consumer-friendly products that fit their needs in a convenient and digital way”, added Mr. Mikati.
Commenting on the launch, J.K. Khalil, Country Manager, Saudi Arabia, Bahrain, and Levant, Mastercard, said: “We are delighted to partner with areeba to launch this new program, which aims to give Lebanese citizens a simple, seamless, and digital way to make transactions wherever they are in the world. At Mastercard, we endeavor to provide innovative products and solutions that cater to the ever-changing needs of consumers across the region, and with the launch of ViaCard we are furthering our commitment connect a broader base of the people of Lebanon to the global digital economy.”
Mr. Khalil Daoud, Chairman and Managing Director of LibanPost, said: “We are very pleased to be appointed by areeba sal to ensure the card delivery, the bill payment, and the cash withdrawal service to the ViaCard customers at all LibanPost branches and through the LibanPost Home Service. More than ever, we are committed to earn the friendly label of being a Daily Life Facilitator”.